About OIN

Oh It’s Natural is a locally sourced, all-natural, animal-friendly skincare company run by PJ Johnson, and is committed to helping you look and feel your best so you can live your best life.

Who is PJ? and how does she know this stuff?


By day I am a techie who works in Corporate America and by night, I am a researcher and practitioner who is passionate about healthy, holistic living.

In 2009, a significant health scare led me on a quest to find my own version of healing. I had the doctor’s instructions, but I also wanted to find my own solutions. In order to regain my health and the lifestyle to which I had become accustomed to, I went on a quest to reduce stress, improve my health, and up-level my lifestyle.

As a result of diligent research, spending intentional time meditating and using gemstones to relieve stress, and having a tenacious commitment to ‘going natural’, I regained my health, lost 175 pounds, and as a surprise benefit, ended up with younger, brighter looking skin!

Give People What They Want

Soon I was bombarded with questions and requests for products that would help my friends and family achieve their own natural, healthy, hydrated glow. I started whipping up chemical-free facial cleansers, body washes, and oil blends, all infused with hemp seed oil, natural essential oils, aloe vera, and other plant-based miracle workers exclusively for family and friends.

As word spread, so did my customer base. In fact, so many people were asking how to get their hands on these transformational skincare basics, I had a hard time keeping up with the requests. They were literally pouring in!

How an old-school recipe led to the start of an amazing movement 


While I was on my quest to improve my health, I also started seeking out a skin care product line that met my high standards. It had to be eco-conscious, all-natural, locally sourced, and animal-friendly.

It was a tall order!

When I couldn’t find what I was looking for, I decided to make it myself.

Coupling my grandmother’s old-school skin care recipes with my new-school scientific research, I found complete, all-natural solutions to my biggest skin problems, chronic acne, dark spots, and dull, dry skin. Between improved health, significant weight loss, and healthy, glowing skin, baby, I was feeling myself! And others were too!

I finally realized that this was a ‘thing’ 

Oh It’s Natural  launched its online store in 2017 and since then has provided hundreds of happy clients with the clean, healthy, hydrated skin they’ve been looking for. It is my complete and total honor to share my old-school meets new-school skin care solutions with you.

My Promise To You 

100% Natural

Everything we produce is 100% non-toxic and free from chemicals

100% Made In USA

We support our community by sourcing ingredients from local farms

100% Cruelty Free

We never test anything on animals. We are Leaping Bunny Certified

100% Handmade

Handmade with you in mind. Everytime. Guarnteed.

 Customer Favorites


  • daily face kit oh it's natural


  • honey lavender face mask oh it's natural


  • oatmeal lavender handmade soap oh it's natural

    Oatmeal Lavender

    $6.97 / month
  • shea butter bar oh it's natural


    $6.97 / month

Maximize Your Glow

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